Bulldog Skincare

Art Director: Mansi Almadi, Foram Vandra

The problem

While the men’s grooming category is growing, Bulldog faces competition from prominent brands. Bulldog wants to grow brand affinity and get the target to not just buy, but buy in.

The target

Canadian men, ages 18-34 who want to start taking care of their skin.

Key insight

Men aren't interested in skincare - but are interested in investing.

Big idea

We turn Bulldog's skincare portfolio into an investment portfolio.

PR HEADLINE

INSTAGRAM

STORY ADS

INFLUENCER MARKETING (TIKTOK)

EXPERIENTIAL

We create a Bulldog Skincare Exchange and place them malls and public places across Canada.

Step 1: Scan your face to get your skinvestment portfolio

Step 2: Get your detailed portfolio with a link to claim your free products.

Home

Next >>