One-offs

Nissin Cup Noodles

Brief: To get Gen-Z to opt for Nissin Cup noodles instead of visiting authentic ramen restaurants.

Insight: Gen-Z is broke but doesn't shy away from showing off.

Big idea: We celebrate some ironies they experience on the daily.

Art Direction: Me :)

Brief: Create a travel campaign to promote a lesser-known tourist destination.

Insight: What may seem quirky to the rest of the world is totally normal in Finland.

Big idea: We show people Finland's idea of a conventional vacation.

Art Direction: Anju C.